Refreshing, high-quality craft cider starts with really good juice. Not generic juice. Not imported apple concentrate purchased from the cheapest possible source. 100% juice. Fresh juice. Juice from just-picked apples, bursting with flavor. We really grit our teeth about this part, because it matters and you’ll taste the difference. Fresh tastes good for a reason.
Another thing that matters? Our choice of yeast. Each yeast strain is carefully chosen to complement the particular variety we’re creating. Some are wine yeasts, others are beer yeasts - it all depends on what we’re trying to achieve. Believe it or not, yeast has just as much effect on the final flavor of the cider as the juice itself.
So that magic that happens to turn juice into cider? It’s a little bit like making wine. You need yeast, really big tanks and time to make the cider perfect. We age our ciders after primary fermentation in the classic tradition - this lets the flavors develop and deepen. Then it’s on to the bright tanks for carbonation, and finally kegging or canning so we can get it into your glass.